



Re: PPC (Pay Per Click); we can start PPC as soon as you want.
However, I suggest that you let me configure a newsletter on your
blog so that we can capture emails from visiting prospects.
This way the ROI from your PPC is the highest it can possibly be
because you are collecting prospect emails and converting them
over the weeks and months.
This will take me 1-2 hours to configure into your blog properly. I can
go ahead and do that and then we’ll be ready for PPC.
The PPC work is something that Betty and I must do alone because
we can’t afford any mistakes. One little mistake can cost thousands
of dollars.
What your team can do is answer the emails and phone calls from
prospects that decide to contact you – then convert them. Your team
can do the most important thing for us and that is add content to your
blog at least every 2-3 days.
The PPC costs are like this:
* Our flat rate service for your market size to manage and maintain the campaigns: $500 per month USD which you pay online on our web site.
* The cost of your traffic which you decide as we can set a budget for each month. I would guess by looking at the traffic on the Zrii opportunity that you can spend 150-200 per month USD if you are testng and being conservative. You could spend 400-500 if you were very agressive and out bid all of your competition. If you want the #number 1 position for the Zrii opportunity in MSN, Yahoo, and Google on all related keywords to do with MLM opportunities you could spend crazy money like $10,000-$30,000 per month.
My Suggestion for PPC;
* Give me the go-ahead to create your newsletter on OurInfinity.com
* Start PPC – it takes a week to get all of the accounts set up and going, the ads written, and the keywords set, and bids optimized
* Give your PPC campaign at least 3 months so you know what your ROI is. It takes that long for the search engines to “get to know your site”
So in summation;
Your total investment will look like this:
One time cost:
5 hours already invested (invoice coming)
2 hours to configure newsletter
__________________________
7 hours at $60 = $420 plus GST
Monthly costs:
$500 USD Bonavista Web PPC Service Fee
$250 USD PPC costs for 3 month testing period
________________________________
For three months you will spend $2250
At this stage you will have a business flowing.
If your ROI is strong, then we can up your budget
from $250 USD to $500, $1000, $10000 per month.
If you ROI is strong then the ski is the limit. I don’t
understand online business model well enough to
suggest what a good ROI would be, but I’m guessing
that if you sign up 5 people a month it pays for itself
in spades because of the residual factor.
Re: Videos; these videos are much longer than your
typical online video snippet such as Youtube provides for.
What this means is that I will have to find a video hosting
service that costs money $$ per month to stream these
videos. I can run these videos on my servers but I have
never done this before so it will likely take me a week of
fussing and working with it.
There is an option however and that is to chop the videos
up into pieces and have all of them on one page of your
site as Youtube videos.
I’m sorry that this is a little more complicated than most
things online, but we’re dealing with bandwidth issues here.
I will look at this Monday to see if I can find a free alternative
that streams the video properly and cheaply. (FREE)
I can go ahead and research this for you so that you have the
best option. This will take about 1 hour of research.
You can call me if have more questions.


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