PPC MANAGEMENT SERVICES
Bonavista Web Contact: Brent Truitt
Cellular Ph: 403.648.3516
Landline: 403.282.1663
Satellite Ph: 403.799.2771

PPC Management Table of Contents:

PPC Management Glossary of Terms: (back to table of contents)(glossary of terms)

PPC Management Introduction: (back to table of contents)(glossary of terms)

Bonavista Web Inc. will set up and manage all of your PPC (Pay Per Click) advertising campaigns in the major three search engines. These search engines are MSN, Yahoo, and Google. View pictorial below to see where your ads are placed in the search results.

Below is the short list of the duties and task we carry out for your business:

PPC Management Short Term Scope of Work: (back to table of contents)(glossary of terms)

Comprehensive audit of your target keywords:

We work with you finalize a list of keywords you wish to advertise for online. Below is an example of a three keywords for an auto parts business in Vancouver, British Columbia.

Company Name: Joe's Auto Parts

Main Target Keywords (note that keywords can be a phrase as well): joes auto parts, auto parts vancouver, discount auto parts vancouver

Of course you will want more than three keywords. Our clients usually want ranking for hundreds of keywords. We help you create a list of the keywords that you want to rank high up in the search engine results for. In order to save you money we only use keywords that have the best chance of converting an Internet visitor into a paying customer. This is an art form in itself, and pays huge dividends when done properly.

Writing Your Ads:

This task is an important because your ad quality is ranked by the search engines. If the ads we write for your keywords get ranked high you will pay less each time a shopper clicks one of your ads.

We write ads for each one of your chosen keywords. Each ad has a title, description, and URL (landing page on your site). We create an eye-catching title and description. The title is the keyword of your ad and is the link the shopper clicks to get to your web site page. The ad description tells the Internet shopper about the product or service you provide.

We can set budgets on all of your campaigns, or your whole account. This way you don't get any surprises at the end of the month. We discuss with your expectations, and your advertising budget. We set all of your individual budgets on a one-by-one basis so that certain keywords hold a higher priority. There will be some keywords that make you most money. Other keywords bring you traffic and exposure (which is great) but don't convert Internet visitors into paying customers.

We can also set seasonal budgets, weekly budgets, and monthly budgets, meaning that your ads can be turned off or turned down depending the days of the week or month. We can turn off your ads during the slow season of your business. We can run a more aggressive budget when you are in peak season.

Monthly Advertising Cost Reports:

We eMail you each month with a complete break-down of your campaign performances. This includes a break-down of your keywords, ads.

Each monthly report shows how much each keyword cost in advertising dollars. You can prioritize these costs on a keyword-by-keyword basis. This fine-tunes your campaigns so that your money is carefully spent.

Our Fee Structures for PPC Management: (back to table of contents)(glossary of terms)

1. Cost of Our Services :

Bonavista Web Inc. has the following cost structure for our services. Our goal is to provide the highest quality service at a reasonable cost to you. We propose a flat rate cost structure to maximize your ROI. (Outlined below)

We do not require a long-term contract, unless you wish to have one. We do require an pintail six-month commitment.

We are very confident that you will see a profound ROI, but you have the option to discontinue our services at any time if you are not satisfied with your ROI. Please note that to date Bonavista Web Inc. has never lost a customer.

The table below represents the 4 main packages for PPC management based on the reach of your market.

Estimated Search Engine Advertising Costs (i.e. - MSN, Yahoo and Google):
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We notice that customers generally request 4 different levels of advertising. Extremely Conservative, Conservative, Medium, and Aggressive. The tables below present the average levels of advertising for each of the market sizes listed above.